The Austadiums website has recorded a solid year of growth in 2019 and seen many enhancements as it continues to evolve.
Website traffic continued to grow in 2019, with site visits almost 8% up on the previous year, while pageviews increased by more than 16%. Those numbers equate to over 1.1 million sessions and just under 3 million pageviews.
Social media engagement was up, which equated to increased referral traffic from social media sources. SEO remained strong, with search traffic the number one source of traffic to the site.
2019 saw the new Austadiums logo launched, the site move closer to a full-responsive design and many improved UX and design features. New responsive header and navigation menu, stadium index page, replacing images with CSS, to name just a few improvements. The site was made wider to fit more content in and show larger photos, while improved ad formats were introduced which led to record advertising revenue numbers.
There were 20 venues added to the Austadiums stadium database in 2019, with 490 now listed on the site, while an 18 had detailed listings added to them – up to 340 now. There were also a large number of venue updates, including information, stats and photos.
The Austadiums Newsletter was launched with emails achieving an average open-rate of 35% and click-rate of 14%, as the database continues to grow. The web app, using PWA technology, was introduced and is growing in popularity on iOS and Android devices.
During 2019, Austadiums listed a total of 1,345 sports events. Attendance figures were posted for 1,095 of these – totalling 18,683,771 fans. That’s an average of 17,062 per event where an attendance figure was listed.
A number of ‘top fives’ were listed in a 2019 Wrap – published on the Austadiums website on Wednesday. Read the full article here. Here’s a summary:
TOP FIVE VIEWED STADIUMS
TOP FIVE NEWS ARTICLES
80,000-seat Brisbane stadium central to 2032 Olympics bid
4. Optus Stadium turns red for Manchester United
3. MCG Southern Stand set for redevelopment within next decade
2. Western United unveils unique stadium renders
1. New MCC seating policy to avoid empty seats
TOP FIVE ATTENDANCES
5. Australian Open
(d6) – 93,178 (Melbourne Park)
4. AFL Finals: Geelong Cats v Collingwood – 93,436 (MCG)
3. AFL Finals: Richmond v Geelong Cats – 94,423 (MCG)
2. AFL Grand Final: Richmond v GWS Giants – 100,014 (MCG)
1. 2019 F1 Australian Grand Prix (d4) – 102,000 (Albert Park GP Circuit)
TOP FIVE ATTENDED STADIUMS
2020 promises to be another big year and several new features are scheduled to be released, as Austadiums continues to improve.
Visit www.austadiums.com for all the latest.