Hampton Rovers had a dramatic win over a local rival and the digital world responded in high numbers.
A miracle last-minute miracle goal put Hampton in the lead after not looking like winning in the last term, and another goal a minute later secured the seven-point win against fellow Bayside club Old Brighton on enemy territory.
The Rovers were one of the first grassroots footy club’s to have a website way back in 1998 and today have one of the leading club websites and digital networks. CV Media has been involved since day one and has always strived to have the number one local footy club website.
On game day (18th June 2016), the Roves website (www.hamptonrovers.com.au) was visited 331 times with 30% of traffic viewing the live scores direct from the Brighton ground as the action unfolded. Good numbers for a local footy club. On Monday, with the help of referrals from social media and an EDM out to the club database, the site was visited 452 times with 1,043 pages viewed – way above average.
But it was on Facebook where the action really was. The boys singing the club song immediately after the game was uploaded to Facebook (view) within minutes and as of this article being posted (Tuesday night), it has been watched 5,343 times by 4,408 unique viewers and a total of 1,672 minutes of footage were viewed. The post itself reached 11,676 people and was interacted with 376 times – 333 likes, 30 comments and 13 shares.
The amazing goal which won the game was then uploaded to Facebook at 9am Sunday morning (view) and has so far been viewed 8,240 times by 6,442 unique viewers and a total of 4,975 minutes viewed – that’s almost 83 hours! 6,173 of those views watched at least the first 10 seconds and 44% completed the entire 1.20 minute video. The post reached 16,029 people and has had 639 interactions – 559 likes, 57 comments and 24 shares. 254 of those likes were on the Rovers Facebook Page alone.
Amazing traffic, but the quality of the goal and dramatic finish to the game certainly warranted it. 1,042 people like the Hampton Rovers Facebook Page with 25 new likes since the win.
In addition to this, the match report was posted on Monday and has reached 2,584 people. The article on the Hampton Rovers website has been viewed 750 times. This has also been helped by Twitter, the EDM, and of course direct traffic from the website.
The two videos on YouTube (dramatic finish and complete match highlights) have been viewed over 500 times so far. The three posts on the Instagram have been liked 242 times, and the video viewed 460 times. While during the game, live updates were posted on the Club’s Twitter account (@HRAFC) which is followed by 775 people.
— Hampton Rovers FC (@HRAFC) June 18, 2016
The response online has been amazing for a local footy club and the power of social media has got the digital content out to the masses.
Visit the Hampton Rovers Football Club website at: www.hamptonrovers.com.au